AFTER THE WHISTLE
A conceptual project that goes beyond the game, exploring athletes not just as competitors, but as storytellers, cultural voices, and innovators. It’s where high-performance athleticism and fashion collide, revealing how ambition, resilience, and individuality are expressed both on and off the field.
Built around seven powerful archetypes —
The Captain, The Rookie, The Style Icon, The Comeback, The Underdog, The Quarterback, and The Visionary — the project draws inspiration from the real roles athletes play in culture while pushing visual boundaries.
Each of them holds stories of sacrifice, pressure, purpose, discipline, individuality, and ambition, both on and off the field. They leave room for interpretation, inviting everyone to see themselves reflected in the narratives created, which is part of the magic that drives the story forward.
SHOP
Created as part of After The Whistle, the jerseys and sports towel are inspired by my motherland, Senegal, and the legacy of its national football association, the Senegalese Football Federation (FSF).
The designs were brought to life by graphic designer Jennifer Lynch and produced in Montreal by Sportira Apparel, made from recycled plastic bottles.
Much like the archetypes, our heritage holds stories of sacrifice, pressure, purpose, discipline, individuality and ambition.