AFTER THE WHISTLE
A conceptual project that goes beyond the game, exploring athletes not just as competitors, but as storytellers, cultural voices, and innovators. It’s where high-performance athleticism and fashion collide, revealing how ambition, resilience, and individuality are expressed both on and off the field.
Built around seven powerful archetypes —
The Captain, The Rookie, The Style Icon, The Comeback, The Underdog, The Quarterback, and The Visionary — the project draws inspiration from the real roles athletes play in culture while pushing visual boundaries.
Each of them holds stories of sacrifice, pressure, purpose, discipline, individuality, and ambition, both on and off the field. They leave room for interpretation, inviting everyone to see themselves reflected in the narratives created, which is part of the magic that drives the story forward.
SHOP
Now available for pre-order until June 30th.
Two legends. Two stories forever engraved into football history.
Together, both jerseys expand the archetypes first introduced in After The Whistle: stories of legacy, redemption and identity carried far beyond the final whistle.
The designs were brought to life by graphic designer Jennifer Lynch and produced in Montreal by Sportira Apparel, made from recycled plastic bottles.